How to get a Brand Referral Bonus
Once you’ve enrolled in Amazon Attribution, sign up for Brand Referral Bonus on Seller Central (login required). Then use Amazon Attribution to create a campaign and add attribution tags to your product listing URLs.
Once you add your attribution tags to your product listing URLs, embed these links in your non-Amazon marketing campaigns. Any sales your brand receives from these tagged links will receive a bonus—this includes both your promoted products, and any additional products the same customer purchases from you within the 14 days after they click on the link with your Amazon Attribution tag.
Amazon distributes the bonus in the form of a referral fee credit—reducing your total referral fee cost—after a two-month waiting period to accommodate order cancellations and customer returns. For example, any bonus earned in June will be credited to your account and applied to referral fees starting in August.
Each product category has a different estimated bonus rate, ranging from 2%-30% depending on the volume of sales and product category.
Learn how to estimate your bonus.
Make the most of your Brand Referral Bonus
Ohid Islam is an Amazon product manager on the brand experience team that helped launch the Brand Referral Bonus. “Profitability is a key issue sellers face,” Ohid says. “And my team is working to develop tools to solve this problem and improve marketing efficiency. Brand Referral Bonus is one such tool designed to do exactly that.”
Ohid has seen sellers get creative to make the most of Brand Referral Bonus for optimizing sales and increasing profitability. Here shared three specific tactics he has seen brands use to make the most of their bonus:
1. Jump-start new product sales
When you launch a new product on Amazon, or if you have products with low sales, try to increase discoverability and conversion of your products with non-Amazon marketing. Consider including your new product in emails to your current customer base, or sharing your new product with your followers on social channels, so you can
simultaneously earn a bonus and get your first sales. Additionally, you may want to consider other ways to increase product visibility, such as advertising, Vine reviews, or optimizing your product detail page.